DUBAI – Poised to wow visitors at the 2017 Dubai International Motor Show, Chevrolet Middle East will be introducing its best-ever line-up at the region’s leading automotive event. Highlighting the spirit of innovation and passion for performance which have been at the heart of every Chevrolet vehicle for more than 100 years, the brand’s showcase will also define its strategic vision for future mobility.
Molly Peck, Chief Marketing Officer, Chevrolet Middle East, commented: “We are very excited to showcase Chevrolet's design, performance and technology credentials at the region's leading automotive event. Bringing Chevrolet’s best-ever line-up to Dubai International Motor Show visitors this year, the show provides us with the perfect platform to connect with some of the world's most passionate car enthusiasts here in the Middle East. With a few surprises up our sleeve, we look forward to surpassing their expectations.”
Bringing the very best of its portfolio to life on stand, Chevrolet will be putting models with varying combinations of capability, technology and performance on display to cater to the wide variety of visitors attracted to the show.
BEST EVER LINE-UP
Going in to 2018, the Chevrolet line-up is bigger and better than ever before. Bringing together a range of cars, the brand’s best-ever line-up combines cutting-edge automotive engineering, innovative technologies, advanced safety features, sleek design and unrivalled practicality.
Highlighting Chevrolet’s freshest line-up, visitors to the stand will be able to take a first look at crossovers and SUVs such as the all-new Chevrolet Equinox and all-new Chevrolet Traverse which have already garnered huge attention across the Middle East since their recent market debuts. Chevrolet will also showcase the Tahoe RST to visitors, the most powerful production Tahoe to date.
Chevrolet’s award-winning passenger and performance cars such as the Malibu and Camaro will also be on display, underpinning the brand’s remarkable breadth of driving dynamics and design capabilities.
LEGACIES BUILT TO LAST
For the performance enthusiast, Chevrolet will mark the 65th anniversary of the iconic Corvette at the motor show. Since 1953, the Chevrolet Corvette has forged a reputation of being America’s greatest sports car and the seventh-generation model offers world-beating performance.
Celebrating 100 years of building trucks, Chevrolet will also be looking back at its heritage of innovation at the motor show. A huge milestone for the brand, visitors to the stand will get a front row seat to a legacy built on strength and dependability with the Centennial Edition Chevrolet Silverado.
TECHNOLOGY AND DESIGN STUDIOS
Complementing its exciting line-up at the 2017 Dubai International Motor Show, Chevrolet will also be bringing its Technology and Design studios to the show.
Dedicated to demonstrating Chevrolet’s innovative safety technology offerings, visitors to the Technology Studio will be able to engage with an advanced autonomous remote controlled vehicle to learn how existing sensors, radars and semi-autonomous technologies complement Chevrolet drivers in day to day situations.
Inspired by Chevrolet’s commitment to turning possibilities into reality, the Design Studio will invite visitors of all ages to take part in the creative process that goes into the Chevrolet design process.